UX Designer + Content Strategist
Specializing in content strategies, branding strategies, and website design, I help clients to produce content custom-designed to connect with their specific audiences. The goal—authentic, organic relationship building in the digital space.
I worked for over 20 years in the world of written communications and design, and spent nearly a decade at Whirlpool and KitchenAid before leaving the corporate world to focus on my passion for helping small businesses and entrepreneurs.
I got my MS in Information Architecture and Knowledge Management in 2016 from Kent State University.
I live in South Bend, in a house designed by a Studebaker engineer in 1955 with my husband Sam, and two cat assistants: 16-year old Fiona, a tuxedo; and 3-year old Gryffin, a Maine Coon Manx.
JLUX Designs Values
There is a theme when we talk to people about the transition to a society that relies on technology for so much of our interactions. We go to social media to experience deeper connections with our friends, family, and the people we work with. We also look for ways to connect with online service providers in the same way we used to feel when going into our local yoga studio or when meeting with our financial coach. We want to feel valued. We want to feel like people know us and care about us. We are searching for connection.
Companies can’t rely solely on their marketing strategies to create these connections—we have to find creative and engaging ways to interact with our potential clients as people. We have to get curious and ask questions about what they value in our work, what they’re looking for in support, and then design our customer experiences to meet those needs. When we show that we truly care about our clients, we bring real joy into their lives.
Speaking of joy, I make it my mission to connect with my clients in such a real way that I bring joy into work that you formerly dreaded. I know that your social media, branding, and website content often falls to the bottom of your to-do list because they’re intimidating and sometimes frustrating. I’m here to guide you with ease and give you a strategy that gives you peace of mind.
When we communicate with confidence and joy, it shows. People get curious about what you’re about and want to know more. When we find creative ways to connect with your audience, you make connections with ease because you stand out from your competitors just by being your authentic self.
This creative approach is a long game method for growth—it’s not a quick fix, one-size-fits-all formula. It doesn’t happen overnight. So it requires your independent spirit to shine through. You won’t be following the same plans as anyone else. You won’t have a “guaranteed formula for 500 followers in 5 days”.
Working to build connections online is like any relationship building—it requires time and effort, consistent input and thought in order to develop trust and loyalty. So if you’re looking for a true following of loyal, engaged potential clients—you’ve found the right approach. Let’s get to work!