2018 ACTION Challenge Day 17


Hey there! I’m having the best day! I went to lunch with my friend who’s a graphic designer, and we’ve been working together this afternoon—AND I ALMOST FORGOT to post this! Mainly because I’m also collaborating with a famous model!

This is Ivy. You may remember her from such ads as the Meijer dog sweater campaign of Fall 2016.

Today’s ACTION Step is: Empathy Everyday.

This approach to content creation and your overall design process is essential to connecting with your audience. If you haven’t already incorporated the intentional practice of working to understand where your clients and customers are coming from, and what their experiences and expectations are, then you need to start! Take action today!

How can you incorporate practicing empathy into your content strategy?

Merriam-Webster defines Empathy as: the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner; also : the capacity for this.

So, the first step I want you to take is to change your mindset as you work on plans for your content this year. The first questions you’re going to ask yourself as you decide what you’re going to create: what do my customers and clients need to hear? What is missing from their experience that I can help with? What are problem areas or pain points can I help them to solve?

“The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help.”
                                                                     -David M. Kelley

If you don’t know where to start on this, refer back to your list we created, where you wrote down a list of people you want to talk to. Are you asking them any of these types of questions? Make sure that you’re striving to understand the perspective of your intended audience, and use the information you collect from your talks with your customers and clients to build your content in a way that really meets their needs.

I can help you with this if you’ve got any questions. Message me on Facebook!

Now, I’m going to dinner!
Talk to you tomorrow!

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