My new logo design!

Hi everyone!

It’s so good to be getting into the swing of things as I transition to running my own business and working with clients. I feel like many years of hard work are finally paying off, and I have to tell you—I am LOVING my new job!

I’ve been working on a logo concept for a long time (since January, actually). I wanted to design something that really felt right for me but also would be appropriate for the creative field that I’m in, and for the not-so-creative companies I might be working for.

Quite a few sketches went straight to the trash. There were some that appealed to me for their “old school” look that didn’t really seem right for the tech-heavy work I’d be doing. Some felt too feminine, since I knew that I wouldn’t be working for only female-owned companies like some of my friends.

Finally, in July I started to put together my home office after leaving the agency I’d worked for over the last 9+ years, and I realized that COLOR is essential to my design process, providing me inspiration, and getting me in the mood to draw, write, and iterate design concepts. One of the things that really made me miserable at work in the last year was the gray office I worked in. I’d started working from home anytime I’d needed to be creative and I realized it was because my home office is a rainbow of color! So, color became a foundation for my logo design.

The next element that I wanted to convey is the order and strategy that is the foundation for the work I do. I work to solve problems with design solutions for my clients, and I needed a way to convey that aspect of the work. I toyed with puzzle pieces, but everything looked really cheesy. I had an idea to incorporate Post-it notes somehow (because Post-it notes are integral to the process in the world of UX Design and Content Strategy), and inspiration hit while I toyed around with some Post-it notes on graph paper. The grid pattern of both conveyed exactly what I was looking for as a concept of order and strategy!

I drew up a couple of sketches with pen and colored pencils, and then I sent them over to my good friend and great graphic designer, Adam Proulx. Adam worked the designs up for me, and after a couple of rounds to refine the designs, we ended up with the perfect logo for Jane Lockhart UX Designs! I really love it!

Logo7-1

So, friends—what do you think? Tell me what your thoughts are about the colors and the concept in the comments section. I’d love to hear your feedback.

“I’m going to promote myself exactly as I am, with all my weak points and my strong ones. My weak points are that I’m self-conscious and often insecure, and my strong point is that I don’t feel any shame about it.”   -Patti Smith


2 thoughts on “My new logo design!

  1. Love it! Our environment is a critical aspect to any creative thinking. Gray is the color for jails and Michigan winters, not creative thinking. I feel so much more energized in a sunny day than a gray, gloomy one. Post-it notes are an important tool used in innovation ideation….and to remember to pick up bread on the way home.

    I wish you luck on your new adventure, any client would not only value your expertise, but as someone who collaborates, listens and responsive to the clients needs. Someone who understands the importance of due dates and goes above and beyond to achive them. I can’t wait to see you soar.

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