What is Content Strategy?

I did this infographic as a way to explain Content Strategy to my agency team as we began work on a new section of our client’s website. This webpage pulls content from other sources, including publications and customer service information. As we worked on each of those individual elements, we had to keep in mind that they needed to be reusable as elements of content on the website. (Photography courtesy of our client’s studio; line art courtesy of our studio’s design team.)


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