User Journeys

Creating engaging User Journeys is a great way to inspire your team to design with your users in mind. Starting with the personas I’ve created after gathering information on my actual users—through surveys, interviews, and maybe a user study or two—I sit down and write out a story about how the user will interact with the … More User Journeys

What is Content Strategy?

I did this infographic as a way to explain Content Strategy to my agency team as we began work on a new section of our client’s website. This webpage pulls content from other sources, including publications and customer service information. As we worked on each of those individual elements, we had to keep in mind … More What is Content Strategy?