How to Keep Going when Consistent Content Seems Overwhelming

I’m sure that you are well aware that the path you are on to finally create consistent, engaging content that connects your brand to loyal customers is going to be a tough one. That’s why you’re reading this, am I right?

You want to know exactly how to create a relationship between your brand & your audience and you want to be as authentic and “non-salesy” as possible, but you still need results.

How hard is it? Here are some ways small business owners struggle:

  • Images are responsible for 75 to 90 percent of an ad’s performance on Facebook, but if you’re not great a photography and don’t have an art department, how do you compete?
  • 50 percent of B2B buyers use LinkedIn when making purchasing decisions, but your LinkedIn page still looks like you just graduated from college and are working at that first job you had 8 years ago.
  • 68 percent of Instagram users engage with brands regularly. YOU: Really? Instagram as a business tool? Who knew?!

Yeah, getting attention through all the noise on social media is hard and building real brand loyalty with authentic content is even harder. 

There are going to be times when you just CAN’T deal with the ups and downs of trying to keep up with the pace.

  • You’ll want to buy some followers for a quick gain on Instagram.
  • You’ll want to scrap your social media altogether and just trust that the right people will find you through word of mouth.

It’s gonna suck so how do you make sure you don’t quit?

Approach #1: It’s all about focusing on WHY you want to in the first place.

Everyone has their own reasons:

  • You know your business is different and you can really help people!
  • You are so passionate about your area of expertise, you want others to follow you so
    that you can share more!
  • You need a bigger audience so that your business can grow and there are so many
    people out there to connect with!

Whatever your reasons, they have to be good and you HAVE to keep them in mind. (Hello, Post-It notes all over my studio!)

Photo by Daria Nepriakhina on Unsplash

So here’s the big question: What’s your WHY for wanting to create a website or a social media page; what’s your WHY for communicating with people? What do you really want? What impact do you want to make on the world? (And, remember, you DO have an impact on the world.) We often think that just wanting the thing we want is good enough but if we are doing it for the wrong reasons or if those reasons aren’t motivating enough, it’s hard to keep the faith.

ACTIVITY TIME: Find a Post-It note or a sheet of paper and write down this phrase: 

I want to connect with potential clients/customers online because _____________________________________________________________________ . 

Look back at it whenever you are feeling like you are totally overwhelmed by the process.

BREAKTHROUGH TIME: Here are a few ways to stay focused and inspired when the process gets really hard.

Reason 1: People who need you are LOOKING FOR you to post content on social media.

When Leah posted a video on LinkedIn about her signature service, she got a message the next day that said, “I never knew you did this, and I’ve known about your business for years. I thought you only focused on one area and never helped people like me! I’ve been looking for someone like you to help me. I never thought to ask YOU.” Who is out there right now, just looking for someone like YOU? 

Reason 2: Your voice is DIFFERENT, and it MATTERS.

Have you ever had someone thank you for your input or perspective on your area of expertise? The last time I was afraid to put my voice out there involved calling someone out on how their communications affected the reputation of their organization and inviting them to think about how they could improve the relationship their organization had with the community by changing their approach. It was a tough message. But, with my perspective as someone who specializes in brand experience and content messaging, my voice mattered to them, and they took action to change. My different way of approaching a bad situation ended up being the catalyst for improvement. It mattered, and it made a difference! How can YOU make a difference?

Reason 3: The REWARDS are so POWERFUL. Relationship building is one of the most rewarding aspects of creating a business and connecting with clients and customers.

I know you know this feeling: your newest client sends you an email telling you how awesome your work was and how glad they were to hand over that tough challenge, knowing that you could take it on. They’re excited to work with you on the next project, and have a client they’d love to introduce to you because they know you could help them, too. Oh, those are just the best days I can think of! I can’t get enough of the relationship building that happens when I connect with new clients. I get to help people everyday with my expertise, as long as I keep connecting with new people and letting them know I’m here. How can YOU be more visible to your next favorite client?

You know I ALSO have your back during this really hard and overwhelming process. My March Content Challenge: ADVENTURE will take you from struggling to figure out what to post everyday to a content unicorn with a plan, the knowledge behind WHY and HOW to post, and a support system to help you shine all rainbow-y and sparkling in the eyes of your new FANS! 

Photo by Annie Spratt on Unsplash

Support is also a HUGE contributing factor to being successful at creating authentic, consistent, strategic content on a regular basis. If you want to stay focused and keep building to your big goal together, sign up here: https://mailchi.mp/0dab0064ded0/marchcontentchallenge.


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