2018 ACTION Challenge Day 22

January18Goals_Day22

It’s MONDAY! Let’s get down to business again!

Today, Day 22 of our ACTION Challenge Plan, our ACTION Step is: Find Your Voice.

In this exercise, I want you to carefully consider how you speak to your clients or customers. When you write blog posts, ads, video scripts, etc. you want your messaging to be consistent. You want your audience to start to recognize your unique voice.

This is another moment to evaluate what you bring to the table as an individual. Your business bears your mark.

“There is a vitality, a life force, an energy, a quickening, that is translated through you into action, and because there is only one of you in all time, this expression is unique.” 
                                       -Martha Graham

Think about this, and take some time to brainstorm. Write down some words that describe how your business is unique. What needs are you meeting for your clients?

Some examples:
Informative
Creative
Engaging
Understanding
Thoughtful
Insightful
Fun

You’re going to narrow down this list, and keep it close by when you’re creating any content for your users. This document is your brand’s voice. You’ll use it to keep your brand consistent. Check your work against the list as frequently as possible. Make sure to include your list in any information you provide to content creators who are helping you.

We’ll go into more detail about voice later on, but if you have any questions, post it on Facebook!

You’re doing great!
Jane


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